Social Media Marketing: Why Are Images So Important?
Nowadays, people who have access to the internet and a smartphone or computer spend most of their time on social media.
However, compared to back in the day, the average attention span of today’s consumers is about nine seconds. This short attention span makes it difficult for markets to use wordy content when promoting their products or services. As a result, social media markets have evolved to include images in their social media marketing strategies.
Social media marketers have come to the realization that humans process images at light speed because our brains devote a significant portion of our brains to vision. Therefore, pictures have become the new digital marketing trend of transmitting information in a world where the average attention span is rapidly decreasing.
So, why are images so important in social media marketing? Let’s find out!